• Dealer Direct Mail Co-Op Program

Dealer Direct Mail Co-Op Program

Direct mail marketing is one of the best ways to evoke an immediate response from your customers. Take advantage of Great Plains' Co-op Direct Mail Program, and we’ll help you drive traffic to your dealership and ultimately help move inventory off your lot.

If you have questions about this program, contact Kendi Carlgren, Great Plains Advertising/Media Coordinator, at kendi.carlgren@greatplainsmfg.com or 785-823-3276.

2019 DEALER DIRECT MAIL CO-OP PROGRAM - (PER PIECE)*

QUANTITY

200-500

501-750

751-1000

1001-2500

2501+

POSTAGE & HANDLING

$0.520

$0.460

$0.430

$0.400

$0.370

PRINTING

$0.130

$0.130

$0.120

$0.120

$0.110

TOTAL COST

$0.650

$0.590

$0.550

$0.520

$0.480

LESS CO-OP CREDIT

50%

50%

50%

50%

50%

DEALER COST

$0.325

$0.295

$0.275

$0.260

$0.240

* Pricing may fluctuate, depending on actual postage rates
**These prices do not reflect Canadian rates.

Specifications:

•  Dealer must order a minimum of 200 postcards to be mailed. ("New Dealer Announcement" orders are limited to a maximum of 400 records.)
•  Design options will be available for each quarterly campaign; custom postcards can also be requested.
•  Specs: 5.5" x 8.5", 4-color, 2-sided
•  Great Plains will lay out, print, and deliver postcards to the mailhouse.
•  Dealer will receive a detailed invoice upon project completion.
•  Dealer is to provide mailing list in MS Excel, formatted according to instructions below.

Design Options
The design below is simply an example. Please select either the current quarterly campaign or a custom design. If you choose a custom design, please provide details in the comments section as to which product or products you want featured, etc. The more information you can provide, the better. A proof will always be sent to you for review and approval before the postcard is printed.

See Example Below

Quantity
A minimum order of 200 postcards is required. "New Dealer Announcement" orders are limited to a maximum of 400 postcards.
Web Address
To list your website on the postcard, please enter it here. Otherwise, leave this space blank.
Dealer Locations
You may include up to 9 dealership locations on the postcard. Click on the location links below to populate each address.
Mailing List

Please upload your mailing list here. Format your Microsoft Excel spreadsheet in the following manner:

• Column A: First Name
• Column B: Last Name
• Column C: Business Name (if applicable)
• Column D: Primary Address
• Column E: Secondary Address
• Column F: City
• Column G: State
• Column H: Zip Code or Canadian Postal Code
• Column I: Name of Country (if outside the US)

The file name needs to include the dealership name before it is uploaded!

Files must be less than 2 MB.
Allowed file types: xls xlsx.
Dealer Information
If not, please click the link below to enter your billing address.

Please carefully review all of your information for accuracy! Double check that logo and mailing list files have upload properly.