Dealer Direct Mail Co-Op Program
Direct mail marketing is one of the best ways to evoke an immediate response from your customers. Take advantage of Great Plains' Co-op Direct Mail Program, and we’ll help you drive traffic to your dealership and ultimately help move inventory off your lot.
If you have questions about this program, contact Kendi Carlgren, Great Plains Advertising/Media Coordinator, at kendi.carlgren@greatplainsmfg.com or 785-823-3276.
2020 DEALER DIRECT MAIL CO-OP PROGRAM - (PER PIECE)* |
|||||
---|---|---|---|---|---|
QUANTITY |
200-500 |
501-750 |
751-1000 |
1001-2500 |
2501+ |
POSTAGE & HANDLING |
$0.520 |
$0.460 |
$0.430 |
$0.400 |
$0.370 |
PRINTING |
$0.130 |
$0.130 |
$0.120 |
$0.120 |
$0.110 |
TOTAL COST |
$0.650 |
$0.590 |
$0.550 |
$0.520 |
$0.480 |
LESS CO-OP CREDIT |
50% |
50% |
50% |
50% |
50% |
DEALER COST |
$0.325 |
$0.295 |
$0.275 |
$0.260 |
$0.240 |
* Pricing may fluctuate, depending on actual postage rates NOTE: The new BD7600 postcard is oversized. Postage rates will be slightly higher than those posted on this chart. |
Specifications:
• Dealer must order a minimum of 200 postcards to be mailed. ("New Dealer Announcement" orders are limited to a maximum of 400 records.)
• Design options will be available for each quarterly campaign; custom postcards can also be requested.
• Specs: 5.5" x 8.5", 4-color, 2-sided
• Great Plains will lay out, print, and deliver postcards to the mailhouse.
• Dealer will receive a detailed invoice upon project completion.
• Dealer is to provide mailing list in MS Excel, formatted according to instructions below.